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Branded Content Pitch: Unleashed

To promote Petco's "Think Adoption First" initiative, I developed a custom video series starring a cast of adoptable canines and infused with the appeal and spirit of Lifetime's Unreal coming to life with a cast of adoptable canines. Integration moments for Petco included:

  • Treats Ceremony: Episodes end with our Bachelor distributing Petco provided treats to his top tail-wagers

  • Dates: Our producer and director try to shake things up while our Bachelor and a potential partner go on dates — such as playing fetch with toys provided by Petco, shopping for a new crate at a Petco and sharing a sip of water from the same bowl

  • Doggie Drama: Our producer may have to discreetly send one or two contestants home early with fleas and/or lack of house-training skills—messaging will tout Petco’s services that could have helped our contestants

  • Meet the Parents: Our finalist will take the bachelor and the entire crew home to meet their respective human parents, and we'll showcase items from Petco — dog beds, toys, leashes — to reinforce “Welcome to the family” messaging

  • Final Ceremony: Only one participant will receive the elusive collar of commitment, provided by Petco

Image by charlesdeluvio
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