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Portfolio

My portfolio includes editorial articles, commerce-driven product round-ups, talent interviews, reporting on current events, branded content in a variety of formats, and creative marketing collaborations.

Tested Product Round-Up: Vacuums for Pet Hair

Service journalism piece I wrote for The Spruce Pets incorporating testing insights from lab testing and real-world testing in homes with pets.

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Product Testing

Hands-on product testing in lab setting and real world for pets, home decor, cleaning, wellness, beauty, and travel.

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Pet-Focused Editorial Article

I spoke with the iconic cat lady and actress, Angela Kinsey, to learn how she keeps the peace in her home with her favorite cat products

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Branded Video Series: Unleashed

Branded content concept and positioning I developed and wrote for Petco — inspired by Lifetime's hit series, Unreal and my love for dogs

Image by Hannah Lim

Instagram Video: Refresh Your Way

Socially-led concept I created by putting a simple twist on DIY to demonstrate ways to RIY (Refresh It Yourself) with Target's seasonal home offerings

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Branded Article: An Iconic Dish

Revenue driving non-endemic partnership concept I developed to appeal to Kitchn readers while spotlighting a range of premium content available on Max

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Interactive Video: Re-energize Your Lunch

Participative, personality-driven video concept I developed to present appetizing ways to serve Arnold Country Style White Bread for lunch

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Newsletter Posts: Paws On The Upholstery

Engaging messaging I wrote and dog photography I captured for newsletter posts delivered to Apartment Therapy Media readers in support of CEO's partnership with Interior Define

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Documentary Style Video: Keep In Mind

Journalistic approach I took positioning branded video content for Excedrin to engage CNN's viewers, readers, and social followers

Image by Bethany Szentesi

Instagram Ads in Spanish: A True Maverick

Strategic copy I crafted for the first-ever Spanish-language Instagram ads to run across across @thekitchn and @apartmenttherapy for Ford Maverick

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Published Article: Longing To Belong In a Museum

Original story I wrote for West Side Rag covering an in-depth presentation on the plans for the Gilder Center at the American Museum of Natural History

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