Portfolio

Branded Article: An Iconic Dish

Revenue driving non-endemic partnership concept I developed to appeal to Kitchn readers while spotlighting a range of premium content available on HBOMax

Instagram Video: Refresh Your Way

Socially-led concept I created by putting a simple twist on DIY to demonstrate ways to RIY - Refresh It Yourself - with Target's seasonal home offerings

Branded Video Series: Unleashed

Branded content concept and positioning I developed and wrote for Petco — inspired by Lifetime's hit series, Unreal and my love for dogs

Instagram Ads in Spanish: A True Maverick

Strategic copy I crafted for the first-ever Spanish-language Instagram ads to run across across @thekitchn and @apartmenttherapy for Ford Maverick

Interactive Video: Re-energize Your Lunch

Participative, personality-driven video concept I developed to present appetizing ways to serve Arnold Country Style White Bread for lunch

Documentary Style Video: Keep In Mind

Journalistic approach I took positioning branded video content for Excedrin to engage CNN's viewers, readers, and social followers

Newsletter Posts: Paws On The Upholstery

Engaging messaging I wrote and dog photography I captured for newsletter posts delivered to Apartment Therapy Media readers in support of CEO's partnership with Interior Define

Published Article: Longing To Belong In a Museum

Original story I wrote for West Side Rag covering an in-depth presentation on the plans for the Gilder Center at the American Museum of Natural History