I crafted strategic Spanish-language social copy to engage Apartment Therapy and Kitchn's Instagram followers on behalf of Ford. Custom messaging was geared towards fans of home-centric DIY content, and showcased the unexpected attributes of a truck made for people who didn't know they needed a truck.

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• Spanish: La nueva Ford Maverick 2022, una camioneta hecha para ti y tus proyectos del hogar. Fácil de manejar en la ciudad y con espacio para todo y todos. Hazlo con Maverick. Haz click en ‘Learn More’ para conocer más.

• English: The all-new 2022 Ford Maverick, a pickup made for you and your home projects. Easy to drive in the city and with enough space for everything and everyone. Make it with Maverick. Click on “Learn More” to see what it can do.