ANNA MEJORADA
Reporting & Brand Storytelling
Reported stories, interviews, and branded content that bring people, places, products, and ideas to life.
To spotlight the benefits of Blue Buffalo's foods and treats for cats, I spoke with notable cat lady and actress, Angela Kinsey.
I brought my own perspective growing up in Texas with Mexican parents and shopping at H-E-B into the reporting, pairing personal experience with cultural research to make the traditions feel approachable and relevant to a modern audience.
To promote Petco's "Think Adoption First" initiative, I developed a custom video series starring a cast of adoptable canines and infused with the appeal and spirit of Lifetime's Unreal coming to life with a cast of adoptable canines.
To promote Petco's "Think Adoption First" initiative, I developed a custom video series starring a cast of adoptable canines and infused with the appeal and spirit of Lifetime's Unreal coming to life with a cast of adoptable canines.
To promote Petco's "Think Adoption First" initiative, I developed a custom video series starring a cast of adoptable canines and infused with the appeal and spirit of Lifetime's Unreal coming to life with a cast of adoptable canines.
