ANNA MEJORADA
Portfolio
My portfolio includes editorial articles, commerce-driven product round-ups, talent interviews, reporting on current events, branded content in a variety of formats, and creative marketing collaborations.
Product Testing
Hands-on product testing in lab setting and real world for pets, home decor, cleaning, wellness, beauty, and travel.
Pet-Focused Editorial Article
I spoke with the iconic cat lady and actress, Angela Kinsey, to learn how she keeps the peace in her home with her favorite cat products
Branded Video Series: Unleashed
Branded content concept and positioning I developed and wrote for Petco — inspired by Lifetime's hit series, Unreal and my love for dogs
Instagram Video: Refresh Your Way
Socially-led concept I created by putting a simple twist on DIY to demonstrate ways to RIY (Refresh It Yourself) with Target's seasonal home offerings
Branded Article: An Iconic Dish
Revenue driving non-endemic partnership concept I developed to appeal to Kitchn readers while spotlighting a range of premium content available on Max
Interactive Video: Re-energize Your Lunch
Participative, personality-driven video concept I developed to present appetizing ways to serve Arnold Country Style White Bread for lunch
Newsletter Posts: Paws On The Upholstery
Engaging messaging I wrote and dog photography I captured for newsletter posts delivered to Apartment Therapy Media readers in support of CEO's partnership with Interior Define
Documentary Style Video: Keep In Mind
Journalistic approach I took positioning branded video content for Excedrin to engage CNN's viewers, readers, and social followers
Instagram Ads in Spanish: A True Maverick
Strategic copy I crafted for the first-ever Spanish-language Instagram ads to run across across @thekitchn and @apartmenttherapy for Ford Maverick
Published Article: Longing To Belong In a Museum
Original story I wrote for West Side Rag covering an in-depth presentation on the plans for the Gilder Center at the American Museum of Natural History
Tested Product Round-Up: Vacuums for Pet Hair
Service journalism piece I wrote for The Spruce Pets incorporating testing insights from lab testing and real-world testing in homes with pets.